Woman Plans to Drive Century-old Car across the USA

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. raise (v.) [reyz] – to earn or collect money that will be used for a special cause or purpose

Example: The students sold old toys and were able to raise $500 for the flood victims.

2. expedition (n.) [ek-spi-dish-uhn] – a kind of journey or trip that is organized by a group of people in order to meet a specific goal

Example: The scientists set off on an expedition to study the melting ice in the North Pole.

3. cross-country (adj.) [kraws-kuhn-tree] – from one end/side of the country to the opposite end/side

Example: The travel guide recommended a cross-country bicycle trip through France.

4. stature (n.) [stach-er] – height of a person or animal when standing up

Example: With a height of 226 cm, basketball player Yao Ming is certainly a man of great stature.

5. résumé (n.) [rez-oo-mey, rez-oo-mey] – a document that shows a person’s educational achievement, work history, and skills

Example:  The job applicant’s résumé says that she has advanced computer skills.
 

Article
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Hoping to raise £20,000 ($31,254) for Cancer research, Joy Rainey is planning to drive a 109-year-old Oldsmobile across the United States. Joy is going on the expedition in honor of Trevor Hulks, who died of cancer in 2010. Trevor was Joy’s lifetime partner and co-driver, whom she also describes as her soul mate. The 2,826-mile (4,548km) cross-country expedition will start on April 14, 2013 in Los Angeles and end in Daytona Beach, Florida on May 15 that same year. But before the cross-country trip, Joy will be taking the Oldsmobile on a 60-mile (96.56 km) drive in the London-Brighton Veteran Car Run this November 4, which in itself would be an amazing achievement for such an old vehicle driven by a woman of such small stature. Despite her physical limitations, Joy is a skilled driver with an impressive résumé. She has participated in many motorsport events and several driving competitions using either new or classic cars. Recently, her interest shifted to older and slower car models, such as the Oldsmobile, which runs up only to 20 miles per hour (32kph). Driving a vehicle that is more than a hundred years old for a very long distance presents several difficult challenges. Joy’s team will have to plan their route very carefully. They must also be prepared to fix the car should it break down along the way.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A 

·         Would you say that Joy Rainey’s goal can be admired? Please explain your answer.

·         Would you like to travel across your country or across another country? Why or why not?

Discussion B

·         What charity work or organization are you most interested in? (e.g., charity work for the poor, for arts and culture, for education, for the environment, etc.) Why is it interesting to you?

·         If you wanted to raise money for a charity or organization, how would you try to do it?

Scientists to Make Better-Tasting Tomatoes Using Genome

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. shelf-life (n.) [shelf lahyf] – the length of time a product can be stored without losing quality

Example: People should keep food with long shelf-lives in preparation for emergencies.

2. compromise (v.) [kom-pruh-mahyz] – to reduce in quality or value

Example: The lack of budget for good materials compromised the strength of the product.

3. dictate (v.) [dik-teyt, dik-teyt] – to control

Example: The weather will dictate whether the sports event will continue.

4. breeding (n.) [bree-ding] – the process of making plants or animals produce offspring

Example: The breeding of different varieties of vegetables is commonly practiced by food companies.

5. precise (adj.) [pri-sahys] – very exact in amount or value

Example: After carefully following instructions, the students’ experiment produced precise results.

Article
Read the text below.

Tastier tomatoes may soon be available in the market after a team of scientists from different countries has successfully analyzed the genome of the fruit, making it possible to produce tomatoes with richer flavor. Scientists in the past worked on lengthening the shelf-life of tomatoes to prevent tomatoes from quickly ripening. Since then, many varieties of tomatoes with long shelf-lives have been produced and marketed. However, long shelf-life has compromised the color and flavor of the tomatoes. Since ripening is slowed down, the tomatoes’ color and flavor do not completely develop, and they no longer look or taste as good as home-grown tomatoes. Now that the scientists have analyzed the tomato genome, they can work on finding which specific genes dictate only the flavor and color of the tomato.  They can then produce a variety of tomatoes that can last for a long time but is full of phytochemicals, has a dark red color and has richer taste. With information about the genome now available, scientists and tomato producers can also use traditional breeding techniques to produce precise results more quickly. These techniques are different from genetic modification. Scientists tried making a genetically modified tomato called “Flavr Savr” in the 1990s. Although it was considered safe to eat, the public worried about the effect of genetic modification. The product did not last long on the market. The new, more flavorful varieties of tomatoes, on the other hand, are expected to have major impact in the global tomato industry, which is worth of $30 to $40 billion yearly.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A

·         Would you buy food that has been genetically modified? Why or why not?

·         How do you think technology has changed the way we make food?

Discussion B

·         What do you think is the purpose of breeding other varieties of fruits and vegetables?

·         Do you think having different varieties of food is necessary? Why or why not?

Baidu Profits from Online Advertising

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. booming (adj.) [boom-ing] – growing or progressing  quickly

Example: The booming sales of umbrellas and raincoats happen during the rainy season.

2. client (n.) [klahy-uhnt] – a customer

Example: The hotel serves hundreds of clients every summer.

3. dominate (v.) [dom-uh-neyt] – to have the highest or greatest position

Example: Microsoft has dominated the software market for years.

4. portal (n.) [pawr-tl, pohr-] – (in computers) a website which serves as an entrance or starting point to other websites

Example: People use online search portals to easily find information.

5. robust (adj.) [roh-buhst, roh-buhst] –strong and with energy

Example: The country is experiencing a robust economy because of increasing exports.

Article
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The sales of China’s largest search engine Baidu, increased by up to 70% as a result of China’s booming online advertising business. From April to June 2012, Baidu’s earnings from advertising increased by 60% to 5.5 billion yuan, eventually leading to a net profit gain of 2.8 billion yuan ($436 million) for the company. During this period, the number of clients who advertised with Baidu also increased by more than 18%. Baidu attracts many advertisers to invest in its popular portal as it dominates China’s online search market with an 80% share. Several companies today advertise online to get more customers, especially now that more Chinese have access to the Internet. Currently, China has the world’s biggest online market with more than 500 million Internet users, a number which many believe will still increase. Baidu has also entered the phone and mobile Internet market by releasing a low-cost smartphone. As more people connect to the Internet through these devices, Baidu sees opportunity for further growth by making their own mobile phone products. Robin Li, chairman and CEO of Baidu, said that the company is looking forward to seeing the results of robust growth by the end of September. Li said that to accomplish such a goal, Baidu will maintain growing sales and continue looking for more varied business opportunities in China.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A

·         Do you like seeing advertisements on the websites you visit? Why or why not?

·         What types of business do you think would profit the most from online advertising?  

Discussion B

·         What are the risks a company might face when they try starting a different line of business (e.g., from software to hardware)?

·         Do you think a company should focus on just one kind of product or line of business? What makes you say so?

Education Can Make People Happier

Unlocking Word Meanings
Read the following words/expressions found in today’s article. 

1. findings (n.) [fahyn-ding] – information gained from the result of a research study
Example: The findings of the study show that Filipinos are one of the happiest people in the world.

2. well-being (n.) [wel-bee-ing] – being in a healthy, happy, and comfortable condition
Example: It is the government’s job to ensure the general well-being of the people.

3. worthwhile (adj.)  [wurth-hwahyl, -wahyl] – having value or importance to somebody
Example: Many office workers feel stuck in jobs that they do not think are worthwhile.

4. degree (n.) [dih-gree] – something a person receives upon graduation or completion of a university course
Example: The job required a person with a degree in marketing or business management.

5. twofold (adj.) [too-fohld] – two times as much as something; double
Example: The company reported a twofold increase, from 10% to 20%, in its income.


Article
Read the text below.

Findings from a recent survey conducted by the UK’s Office for National Statistics (ONS) show that education can affect people’s well-being. According to the report, people who have reached higher levels of education feel more satisfied with their lives. Educated people are also more likely to view their activities as worthwhile. Researchers involved in the study say that although the findings show that educated people seem happier than less educated people, this does not mean education directly causes happiness. Other factors affect people’s well-being, such as their job, income level, age, and health status. The figures in the study also reveal that there are now more educated people in the UK than before. The number of uneducated people has gone down, from 27% in 1993, to just 11% in 2011. On the other hand, the number of people with a degree has increased more than twofold, from 11% to 24%. Among those people with higher education, 81% rated their happiness level as 7 out of 10 or higher. About 85% of highly educated people also said they believed what they were doing was worthwhile. In contrast, only 64% of people with no educational qualifications gave their happiness level a score of 7 out of 10 or higher. The study was done by the ONS as part of Prime Minister David Cameron’s £2-million project that aims to measure the nation’s happiness. The prime minister says the  project will help the government create better policies, as well as measure how the policies can impact people’s well-being.

Viewpoint Discussion
Enjoy a discussion with your tutor.  

Discussion A 

• Do you agree that education plays a big role in a person’s happiness? Why or why not?
• Why is it important for the government to measure the happiness of the people? How can knowing the data help regular citizens?

Discussion B

• Do you believe people in your country are generally happy or generally sad? Why do you think they feel that way?
• What things in life do you think would make a person truly happy?

McDonald’s Answers Customer Questions in New Campaign

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. bizarre (adj.) [bih-zahr] – unusual; strange

Example: We could not understand the bizarre story of the movie.

2. transparency (n.) [trans-pair-uhn-see, -par-] – a quality that lets people clearly understand how something works

Example: People are hoping for transparency in the way the government uses tax.

3. appetizing (adj.) [ap-i-tahy-zing] – attractive to eat;  looking or smelling delicious

Example:  Appetizing meals make me hungry.

4. rumor (n.) [roo-mer] – information that is not yet confirmed to be true

Example: Rumors about the politician spread some months before the election.

5. recipe (n.) [res-uh-pee] – an instruction or guide on how to cook food, which also includes a list of ingredients

Example: She makes sure to carefully follow a recipe when baking cakes.

Article
Read the text below.

McDonald’s in Canada has been answering a lot of tough questions, even bizarre ones, from customers. As part of a social media campaign launched last June, McDonald’s created a website named “Our Food. Your Questions” to promote transparency in how they make food. Through the website, McDonald’s answers different kinds of questions about the company’s food products, like inquiries about food additives, and questions on why the food looks more appetizing in advertisements than in real life. McDonald’s seems ready to answer even strange questions. For instance, one customer asked if “100% beef” in McDonald’s patties means the company uses all the parts of the cow, including the cow’s brain, kidneys and other internal organs. In response, McDonald’s said they did not use internal organs. They then provided information of which cow parts they use and also their meat supplier. Another question asks whether McDonald’s puts drugs or medicine in their food. McDonald’s assured customers that there is no truth to this rumor. In addition to the website, McDonald’s has also been releasing several YouTube videos as responses to customer questions. One video shows the process of making an advertisement for a McDonald’s burger.  Another video shows how a Big Mac can be made at home using ingredients found at a grocery, proving the recipe only uses natural ingredients. By answering all of the customer’s questions, McDonald’s is hoping that they can end rumors about their food.

Viewpoint Discussion

Enjoy a discussion with your tutor. 

Discussion A

·         Do you think the McDonald’s campaign is helpful to customers? Why or why not?

·         How do you think the campaign is helpful or useful to the McDonald’s company?

Discussion B

·         Do you think it is necessary for companies to provide customer service or to answer customer questions? Why or why not?

·         How else do you think can companies improve their customer service?

Less Time Sitting Down Linked to Longer Life

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. reliable (adj.) [ri-lahy-uh-buhl] – dependable; can be trusted

Example: Teachers say books are more reliable sources of information than Wikipedia.

2. recollection (n.) [ree-kuh-lek-shuhn] – something remembered; memory

Example: Visiting her old home brought back many recollections of her childhood.

3. subject (n.) [suhb-jikt] – somebody or something being studied

Example: The scientists asked the subjects to answer a mental test.

4. sedentary (adj.) [sed-n-ter-ee] – without much movement or physical activity

Example: Doctors warn patients that a sedentary lifestyle can increase a person’s risk for obesity.

5. take into account (idiom) [teyk in-too,-tuh uh-kount] – to consider or to think about

Example: When planning an exercise program, we must also take into account our work schedules.

Article
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Researchers in the US estimate that less than three hours of sitting down in a day could add up to two years to a person’s life. Cutting down time for other sedentary activities like TV watching could also add a couple of years to one’s life. These results are based on a study of 167,000 people, who were asked how many hours a day they spent sitting down or watching TV. Using the answers, researchers analyzed people’s health risks and life expectancy. But some experts say the results of the study are not very reliable because the data came from people’s recollection of how much time they spent sitting and may not be accurate. The research was also limited to only a sample of the American population. Additionally, the subjects’ different lifestyles were not taken into account. There may have been some subjects whose poor health causes them to have sedentary lifestyles and not the other way around. The researchers themselves admit their findings are just educated guesses, but they say the study could be used as a health warning to the public. Natasha Stewart, a senior nurse from the British Heart Association, says that although the US study does not prove sedentary activities directly shorten lives, the study emphasizes people’s need to have more active lifestyles to prevent getting diseases that put people’s live at risk.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A 

·         Do you spend a lot of time doing sedentary activities? What kind of sedentary activities do you often do?

·         How can a person who sits in an office all day have a healthier lifestyle? Please explain your answer.

Discussion B

·         How do you keep yourself physically healthy?

·         Talk about one exercise which you really like to do and another exercise which you really hate to do. What about those exercises do you like or dislike?