Unlocking Word Meanings
Read the following words/expressions found in today’s article.
1. bizarre (adj.) [bih-zahr] – unusual; strange
Read the following words/expressions found in today’s article.
1. bizarre (adj.) [bih-zahr] – unusual; strange
Example: We could not
understand the bizarre story of the
movie.
2. transparency (n.) [trans-pair-uhn-see, -par-] – a quality that lets people clearly understand how something works
Example: People are hoping for transparency in the way the government uses
tax.
3. appetizing (adj.) [ap-i-tahy-zing] – attractive to eat; looking or smelling delicious
Example: Appetizing meals make me hungry.
4. rumor (n.) [roo-mer] – information that is not yet confirmed to be true
Example: Rumors about the politician spread some months before the election.
5. recipe (n.) [res-uh-pee] – an instruction or guide on how to cook food, which also includes a list of ingredients
Example: She makes sure to carefully follow a recipe when baking cakes.
Article
Read the text below.
Article
Read the text below.
McDonald’s in Canada has been answering a lot of tough questions, even bizarre ones, from customers.
As part of a social
media campaign launched last June, McDonald’s created a website named “Our
Food. Your Questions” to promote transparency
in how they make food.
Through the website,
McDonald’s answers different kinds of questions about the company’s food products,
like inquiries about food additives, and questions on why the food looks more
appetizing in advertisements than
in real life.
McDonald’s seems
ready to answer even strange questions. For instance, one customer asked if “100%
beef” in McDonald’s patties means the company uses all the parts of the cow, including
the cow’s brain, kidneys and other internal organs.
Another question asks
whether McDonald’s puts drugs or medicine in their food. McDonald’s assured
customers that there is no truth to this rumor.
In addition to the
website, McDonald’s has also been releasing several YouTube videos as responses
to customer questions. One video shows the process of making an advertisement
for a McDonald’s burger. Another video
shows how a Big Mac can be made at home using ingredients found at a grocery,
proving the recipe only uses
natural ingredients.
By
answering all of the customer’s questions, McDonald’s is hoping that they can
end rumors about their food.
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Viewpoint Discussion
Enjoy a discussion with your
tutor.
Discussion A
Discussion A
·
Do you think the McDonald’s campaign is helpful
to customers? Why or why not?
·
How do you think the campaign is helpful or
useful to the McDonald’s company?
Discussion B
·
Do you think it is necessary for companies to
provide customer service or to answer customer questions? Why or why not?
·
How else do you think can companies improve
their customer service?
