EdaMovie Now Available in Theaters

July 12, 2015

Unlocking Word Meanings

Read the following words/expressions found in today’s article. 

1. convention / kənˈvɛn ʃən / (n.) – a meeting involving many people who discuss or talk about a common topic
Example: Many filmmakers attended the convention.

2. ready-to-eat / ˈrɛd i tu it / (adj.) – any food that can be eaten immediately after it was bought; food that does not require much preparation
Example: I have no time to cook so I just bought ready-to-eat food.

3. pod / pɒd / (n.) – a part of a plant that contains seeds
Example: Soybean pods can be eaten.

4. concession / kənˈsɛʃ ən / (n.) – a shop in a public place that sells something
Example:  Let’s buy burgers at the concession stand.

5. artificial / ˌɑr təˈfɪʃ əl / (adj.) – referring to something that is unnaturally produced
Example: The candy has no artificial flavors.


Read the text below.
A new and healthier alternative to popcorn as a movie snack is now available in some theaters in the United States.

The new snack called EdaMovie was launched during the 2015 CinemaCon held at Caesars [SEE-zers] Palace in Las Vegas from April 20 to 23. The company of EdaMovie has partnered with the organization Variety, The Children's Charity to produce this movie snack.

EdaMovie is a ready-to-eat snack made of soybean or edamame pods, which require to be heated before serving. Each bag of this snack weighs eight ounces. It is made from natural ingredients and is high in protein, low in calories, and gluten-free.

The target consumers of EdaMovie are moviegoers who do not consume the usual food sold in concession stands. Thus, EdaMovie will not directly compete with the usual movie snacks. Ever since its launch, EdaMovie has received praises and a national award for its creativity and innovativeness.

Aside from EdaMovie, other food companies have also produced their own healthier versions of movie snacks. The company Kickers, for example, has released its powdered fruit blend that can be mixed with popcorn. The product has no artificial flavors, ingredients, and preservatives. Other companies that have produced their own healthy movie snacks include Dole Foods, Waldman [WAWLD-muh n] Naturals, PepsiCo Inc., and Hershey’s [HUR-shees].

An article by Health.com also featured eight movie snacks with less than 80 calories. These snacks include Lifesavers, Junior Mints, Mike and Ikes [ahyks], Yogurt Dots, Snow Caps, Jelly Belly Strawberries and Blueberries, and Divvies popcorn.

Viewpoint Discussion

Enjoy a discussion with your tutor.  

Discussion A

·         Would you want to try the EdaMovie snack? Why or why not?
·         Do you think this snack will become a huge hit? Why?

Discussion B

·         What do you think makes a good snack?
·         If you could develop or create your own snack, what would it be and why?

July 12, 2015