Study Says Instagramming Food Makes It More Delicious

April 27, 2016

Unlocking Word Meanings

Read the following words/expressions found in today’s article. 

1. appetizing / ˈæp ɪˌtaɪ zɪŋ / (adj.) – having an appealing smell or appearance that encourages people to eat
Example: The soup has an appetizing aroma.

2. dig in / dɪg ɪn / (v. phrase) – to start eating
Example: The tired and hungry kids dug in without washing their hands.

3. indulgent / ɪnˈdʌl dʒənt / (adj.) – delightful or causing pleasure
Example: Most people enjoy indulgent desserts like a moist chocolate cake.

4. savor / ˈseɪ vər / (v.) – to enjoy something (e.g. food, moment, experience) for as long as possible
Example: The friends ate their cakes slowly to savor it.

5. ritual / ˈrɪtʃ u əl / (n.) – a series of acts performed the same way every time
Example: The family has a ritual of giving thanks for their food before eating.


Read the text below.
A study has found that taking pictures of food and posting them on social networking sites like Instagram could actually make them more appetizing.

The study, published in the Journal of Consumer Marketing, has found that people who take the time to snap photos of their food before taking a bite were likely to find their meals more enjoyable than those who dig in right away.

The study was conducted on 120 participants by researchers from the University of San Diego and Saint Joseph’s University in the United States. The participants were given either   a red velvet cake that represented indulgent food or a bowl of salad, which was the healthier option.

The researchers told half of the participants to take pictures of their food and the other half to eat it immediately. The participants then gave taste evaluations of the food they ate.

The results showed that those who took photographs of the red velvet cake evaluated it as tastier than those who didn’t. The researchers said that this is because taking photos delays the consumption of food, therefore allowing people to savor the food more before it is eaten. Meanwhile, researchers found no difference in the taste evaluations of the bowl of salad whether participants took pictures or not.

According to the researchers, the study’s findings may help marketing managers develop strategies to encourage food photography, which can make consumers enjoy their food more.

A previous study published by Sage Publications in 2013 had similar findings. The previous study found that rituals that delay eating, like singing the birthday song or giving thanks before meals, can increase enjoyment of food.

Viewpoint Discussion

Enjoy a discussion with your tutor.  

Discussion A

·         Why do you think people like posting food photos on Instagram?
·         What do you think are the disadvantages of posting photos on social media?

Discussion B

·         What factors affect people’s enjoyment of food? Enumerate.
·         Do you think food is a source of pleasure or simply a physical need?

April 27, 2016