International Carmakers Pushing Sales in China

May 12, 2011

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. enthusiastic (adj.) – having or showing great excitement and interest
Example: He is very enthusiastic about learning English.

2. cold cash (n.) [kohld] [kash] – (informal) cash that is readily available
Example: Some restaurants only accept cold cash for payment. 
3. promote (v.) [pruh-moht] – to advertise or make something or someone more popular
Example: Local products should be promoted by the government.

4. restriction (n.) [ri-strik-shuhn] – the act of limiting something
Example: Most hotels set a restriction on bringing pets inside the hotel.

Read the text below.

International car companies are pushing their sales in China because according to auto analysts there are more Chinese enthusiastic to buy their first cars and most of them purchase in cold cash

Moreover, big foreign car companies, such as General Motors (GM), Ford and PSA Peugeot Citroen, are feeling more pressured in boosting their market because the Chinese government is now making ways to promote local car brands.

Though Chinese people are likely to buy foreign branded cars, foreign carmakers are now worried that this trend may soon change.

In a recent European carmaker’s discussions, PSA Peugeot Citroen’s CEO Philippe Varin said that they made the right decision to establish a local brand in China. The company recently introduced their DS5 model. 

Meanwhile, despite the restrictions made by the Chinese government on foreign car brands, companies like GM and Volkswagen (VW) are still selling well in China.

Viewpoint Discussion (7-8 minutes)
Lead the discussion using the questions below.

Discussion A

·         What do you think are the advantages of buying your country’s local products?
·         What foreign products are popular in your country?

Discussion B

·         What products in your country do you think are better than imported products?
·         What local products are you most likely to buy over foreign products?

May 12, 2011