Fake Apple Stores Tracked Down in China

October 14, 2011

Unlocking Word Meanings
Read the following words/expressions found in today’s article. 

1.  prompt (v.) [prompt] – to move or take action
Example: The loud party music prompted the neighbors to call the authorities.

2. authentic (adj.) [aw-then-tik] – coming from a trusted source; original
Example: I only buy authentic clothes and shoes.
3. lanyard (n.) [lan-yerd] – a cord worn around the neck (usually to hold something)   
Example: Some lanyards are also worn on the shoulder.

4. grey market (n.) [grey mahr-kit] – secret shops which legally buy and sell products at lower prices
Example: I got a mobile phone from the grey market at a reasonable discount.

5. hotline (n.) [hot-lahyn] – a telephone line which can give access to information or help
Example:  Customer’s comments and suggestions for a product can be relayed to the company through a hotline.

Read the text below.

Investigators in KunmingChina have recently shut down a total of 22 stores illegally using Apple’s brand and logo.

Authorities from the Administration for Industry and Commerce were prompted into action after photos of the fake stores circulated on the Internet. Photos were posted on the blog BirdAbroad owned by an American resident in China.

BirdAbroad’s blog post described the interior of the shop as similar to that of an authentic Apple store. The lanyards and staff T-shirts printed with the Apple logo were also copied.

Initial searches uncovered five fake outlets, two of which were closed due to unlicensed operations. More fake stores were found during the succeeding investigations. Authorities remain uncertain whether the products sold in the fake stores originated from Apple suppliers or from the grey market.

According to the Kunming regulatory body, a stricter monitoring system would be employed. This effort would include setting up a hotline where people could also report illegal Apple stores.


Viewpoint Discussion
Enjoy a discussion with your tutor.

Discussion A

·         Are there fake outlets in your country?
·         What do you think people should do to stop the establishment of fake stores?

Discussion B

·         Why do you think some people still buy products from fake stores?
·         Would you consider buying from a fake store if they had lower prices?

October 14, 2011