Author Says People Will Forget Steve Jobs in the Future

July 5, 2012

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. bold (adj.) 
[bohld] – very confident; not scared
Example: Businessmen need to be bold in order to succeed.

2. [to] catch the eye [of] (idiom) [kach thee ahy] – to make someone interested in something; to get the attention of someone
Example: The writer’s interesting stories caught the eye of the readers.

3. affluence (n.) [af-loo-uhns or, often, uh-floo-] – the state of having a lot of money or properties
Example: The businessman’s affluence allowed him to expand his company abroad.

4. philanthropy (n.) [fi-lan-thruh-pee] – the act of showing concern for others by donating money and time to charities
Example: The rich man’s philanthropy toward the poor was admired by many people.

5. credit (n.) [kred-it] – praise or honor given to someone who has done something extraordinary
Example: Steve Jobs is given credit for creating Apple.

Read the text below.

People fifty years from now will forget Steve Jobs, said Canadian writer Malcolm Gladwell in an interview with the Toronto Public Library (TPL).

His interview caught the eye of the public when the TPL uploaded a video of it on the Internet.

Gladwell, an author who is famous for making bold opinions, wrote popular books such as “Blink” and “The Tipping Point.” His most recent work titled “Outliers” talks about the difference between successful and regular people.

Gladwell said that out of all the popular businessmen nowadays, Microsoft’s Bill Gates will be remembered the most in the future. The writer believes people will remember Gates mainly because of his philanthropy, and not because of his contributions to technology. Gates has donated over $2 billion dollars to different charities globally.

The author also predicts curing malaria will eventually be possible thanks to Gates, who is using their affluence to find a cure for the sickness.

Gladwell did not explain why he thinks Jobs will be forgotten. In 2011, he described Jobs as a very good businessman who liked taking credit for other people’s work and ideas.  

Furthermore, Gladwell cautions the public about admiring businessmen. He points out that they cannot be used as models for honesty.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A 

·         Do you agree with Malcolm Gladwell when he says Steve Jobs will be forgotten in the future? Why or why not?
·         Is it better to be remembered as successful person or to be remembered as a kind person? Why do you think so?

Discussion B

·         What characteristics should a good businessman have? Why do you think so?
·         Do you think a person who is always honest can run a successful business? Why or why not?


July 5, 2012