China’s Dynamic Market Gives Opportunities to International App Makers

July 23, 2012

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. app (n.) 
[ap] – an informal term for application program or software
Example: He downloaded different game apps for his mobile phone on the Internet.

2. dynamic (adj.) [dahy-nam-ik] – always moving and changing
Example: Technology is dynamic.

3. firsthand (adv.) [furst-hand] – received from an original or the most important source
Example: News reporters were able to gather information firsthand about the crime from the witnesses.

4. entrepreneur (n.) [ahn-truh-pruh-nur, -noor] – a person who runs a business that may be financially risky
Example: The entrepreneur runs three different businesses at the same time.

5. copycat (n.) [kop-ee-kat] – one that copies another
Example: A local company was found to be a copycat of an expensive luxury brand.

Read the text below.
China is becoming a favorite place for international mobile phone and Internet app makers because of its dynamic technology market.

According to Ludovic Bodin, a Frenchman who relocated the headquarters of his Facebook games company from South Korea to Beijing, the Chinese market is probably the fastest developing market for online games.

Foreign “startups” companies that are just starting business have been observed to grow fast in China, although there is no data to prove the growth.

What experts are sure of, however, is that the number of startup relocations to Shanghai and Beijing is increasing. There is also a growing number of companies with mixed groups of Chinese and foreign staff.

App makers have also found other advantages in working in China. App makers in China can know firsthand the changing interests of Chinese app users, who are said to be the leading app users in the world.

Chinese technology consumers quickly move from product to product, and part of the challenge for app developers is to meet these consumers’ demands.

Moreover, Chinese entrepreneurs have the willingness to work in small startup companies. Bertrand Schmitt, CEO of a mobile application analytics firm in Beijing said that inviting Chinese entrepreneurs to join a small company is much easier than inviting people from other countries.

In addition, the operating cost in China is low compared to Europe and United States.

Although often considered as copycat and low-cost nation, China is definitely a business potential for a lot of foreign app makers and developers.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A

·         Do you think even more businesses will go to China in the future? Why or why not?
·         What do you think will happen if most of the businesses will be located in China in the future?

Discussion B

·         What are some difficulties businessmen may face if they start a business in a different country?
·         How do you think some foreign businesses become successful abroad?


July 23, 2012