NY Times Offers Free Articles to Starbucks Customers

March 13, 2013

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1.  join forces [join FOHR-ses] (v. phrase) – to work together for a particular goal
Example: The two departments joined forces to finish the project on time.

2. patron [PEY-truh n] (n.) – a regular customer of a store or shop
Example: The café’s patrons can get discounts through their membership cards.

3. well-known [WEL-NOHN] (adj.) – known by many people
Example: Everyone who visits my city goes to a ­well-known shop to buy cakes and pastries.

4. Wi-Fi [WAHY-fahy] (n.) – wireless connection to the Internet
Example: Most restaurants offer Wi-Fi access so customers could connect to the Internet through their mobile phones.

5. hard copy [hahrd- KOP-ee] (n. phrase) – a document printed on paper
Example: The new employee photocopied the hard copy of his contract.

Read the text below.

The New York Times (NYT) revealed last month that it has joined forces with Starbucks to give their patrons the chance to access the newspaper’s website while enjoying coffee.

Through Starbucks’ Wi-Fi, customers would be able to read 15 free online New York Times articles each day, in addition to another 10 articles people can access for free every month.

Among the 15 articles, three each would come from News, Business, Technology and Most Emailed sections, while another three articles would come from daily special parts or topics of the newspaper.

Yasmin Namini, NYT’s senior VP of marketing and circulation, commented that a popular coffee shop such as Starbucks is the perfect place to offer NYT readers extra access to the New York Times website.

Starbucks is one of the most well-known coffee shops in the world, which might be the reason why NYT partnered with the company. By partnering with Starbucks, more people will be able to read the newspaper. For now, however, the offer is available only at Starbucks stores in the US that have AT&T Wi-Fi.

But some people think buying the printed newspaper is more practical than buying an expensive Starbucks coffee just to access only 15 news articles for the day.

A hard copy of the complete New York Times, with all the day’s articles, costs $2 while the cheapest coffee in Starbucks is US$1.85.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A

·         Would the service offered by Starbucks and the New York Times appeal to you? Why or why not?
·         What other services would you like coffee shops to have? Please explain your answer

Discussion B

·         Why do you think newspaper sales are decreasing?
·         Do you think online newspapers will soon replace printed newspapers? Why or why not?


March 13, 2013