Most British Don’t Know that Many Food Can Be Frozen

June 3, 2015

Unlocking Word Meanings

Read the following words/expressions found in today’s article. 

1. brainchild / ˈbreɪnˌtʃaɪld / (n.) – a person’s creation or idea
Example: The policy is the brainchild of the environmental group.

2. guilt-free / gɪlt fri / (adj.) – being allowed to enjoy something without feeling bad afterwards
Example: Fruits are nutritious, guilt-free snacks.

3. shelf life / ʃɛlf laɪf / (n.) – the period during which food is still good to eat
Example: Some types of bread have a short shelf life.

4. preserve / prɪˈzɜrv / (v.) – to stop or delay the spoilage of food
ExamplePreserving vegetables can be difficult.

5. commercially / kəˈmɜːrʃəli / (adv.) – in way that is related to selling or buying products or services
Example: The new product is not yet commercially available.


Read the text below.
Majority of the British population is not aware that certain food products can be frozen, the iFreeze, iSave campaign revealed.

This campaign is the brainchild of Birds Eye, a company known for selling frozen food. Its study revealed that many citizens in the United Kingdom do not know that eggs, herbs, cakes, fruits, vegetables, sauces, and milk can be stored in the freezer to keep them fresh. 

Tessa Cunningham of the Daily Mail explained how freezing keeps food fresh and taste better. She said that when herbs are frozen, their flavor increases as they absorb the moisture from the freezer. The same effect may also be achieved with tomatoes. For raspberries, Cunningham shared that freezing strengthens the fruit’s flavor. A frozen banana is creamy and rich, which makes it a healthy and guilt-free alternative to ice cream.

Other food products like bread, pastries, drupes, and cooked meat may also have a longer shelf life when frozen. 

Freezing can preserve food as it can delay the growth of microorganisms that cause spoilage. Freezing has long been used by people in cold regions to preserve food. But it was first used commercially only in 1842.

As more people expect food products to be available during any season, food preservation continues to become a huge part of the food industry. Aside from freezing, there are other food preservation methods that people can use. These methods include, canning, cooling, drying, adding salt or sugar, or adding vinegar.

Viewpoint Discussion

Enjoy a discussion with your tutor.  

Discussion A

·         After reading the article, would you now try to freeze more food? Why is that so?
·         Do you think the quality of food decreases when frozen? Why or why not?

Discussion B

·         Why is it important to preserve food?
·         What do you think would happen if we had no methods for food preservation?

June 3, 2015