Burger King Invited McDonald's to Create McWhopper

October 28, 2015

Unlocking Word Meanings

Read the following words/expressions found in today’s article. 

1. compose / kəmˈpoʊz / (v.) – to consist of something
Example: His team is composed of restaurant workers.

2. proceeds / ˈprəʊsiːdz / (n.) – the amount raised from a sale
Example: The proceeds of the garage sale will go to children from poor families.

3. awareness / əˈwɛər nɪs / (n.) – the condition of being informed
Example: The organization hopes to raise awareness about obesity.

4. competition / ˌkɒm pɪˈtɪʃ ən / (n.) – a fight wherein one will become the winner
Example: The two companies have been in competition since 1991.

5. suffering / ˈsʌf ər ɪŋ / (n.) – the condition in which one experiences pain
Example: Taking medicine can help reduce the patient’s suffering.


Read the text below.
Burger King invited McDonald’s to create a McWhopper to celebrate the International Day of Peace.

The invitation was presented in full page ads in The New York Times and The Chicago Tribune. Burger King’s plan was to open one pop-up restaurant with McDonald’s. It proposed a set of staff composed of employees from both restaurants. The company also suggested a burger called a McWhopper, a combination of the two companies’ bestsellers—the Big Mac and the Whopper.

The proceeds from McWhopper sales are intended to be donated to a nonprofit called Peace One Day. Its goal was to increase awareness on the International Day of Peace. In 1981, the United Nations General Assembly recognized one day a year to celebrate world peace. Later on, the United Nations set the date to September 21.

In line with this celebration, Burger King proposed that a pop-up store be opened in a parking lot that separates a McDonald’s and a Burger King in Atlanta. On one of Burger King’s websites, Peace One Day founder Jeremy Gilley [GIL-lee] explained how corporate activism such as this helps in the move to save lives.

In response to Burger King’s invitation, McDonald’s CEO Steve Easterbrook expressed on Facebook that, while the idea was great, he thinks that both companies can still do something bigger. Easterbrook also emphasized that the kind of war Burger King and McDonald’s have is a friendly business competition, which cannot be compared to the real pain and suffering of war.

Viewpoint Discussion

Enjoy a discussion with your tutor.  

Discussion A

·         Do you think that Burger King’s invitation to McDonald’s was a good idea? Why or why not?
·         Do you agree with McDonald’s decision to turn down Burger King’s invitation? Why is that so?

Discussion B

·         What do you think would be a better way for the two companies to celebrate the International Day of Peace? Why?
·         Which two restaurants or fast food places would you like to team up and why?

October 28, 2015