【Unlocking Word Meanings】
Read the following words/expressions found in today’s article.
1. launch / lɔntʃ / (v.) – to begin something
Example: The restaurant launched its new product last month.
2. summit / ˈsʌm ɪt / (n.) – a mountain’s highest point
Example: The mountain climbers reached the summit in two days.
3. extraordinary / ɪkˈstrɔr dnˌɛr i / (adj.) – very unusual or beyond ordinary
Example: The company’s move to donate 30% of its earnings to schools was extraordinary.
4. milestone / ˈmaɪlˌstoʊn / (n.) – an important point or event
Example: The company’s expansion abroad is a big milestone.
5. breakthrough / ˈbreɪkˌθru / (n.) – something that has never been seen or done before
Example: Using drones to transport products is a breakthrough in delivery services.
Read the text below.
To celebrate the launch of a new outlet in its 100th country, Tanzania, Pizza Hut delivered a pizza to the summit of Mt. Kilimanjaro.
Pizza Hut got listed in the Guinness World Records for conducting the first-ever pizza delivery on a mountain’s summit. This event marks the opening of the first Pizza Hut in the largest city in Tanzania—Dar es Salaam.
The American restaurant chain is known for its extraordinary celebrations of important milestones in the company. In the past years, Pizza Hut delivered some of its products to the White House and the International Space Station. Milind Pant, Pizza Hut International’s president, said that there is no better way to celebrate this new breakthrough than setting a Guinness World Record title for the highest delivery on land at 19,341 feet.
To make this momentous event happen, a pepperoni pizza was created in Pizza Hut Dar es Salaam and transported to the Kilimanjaro International Airport. Originally, the team composed of five professional guides planned to use a helicopter or drone to accomplish the mission. However, because of factors such as thin air, a small landing zone, high altitude, and strong winds, they decided to deliver the pizza by carrying it up the mountain themselves.
The delivery took four days, spanning a total distance of 745 kilometers. Guinness World Records’ representative Pravin Patel went to Tanzania to personally check if all guidelines were followed by the attempt.
Aside from the Guinness World Record title, the mission also helped raise funds for the improvement of the Msasani Primary School in Dar es Salaam, Tanzania.
Enjoy a discussion with your tutor.
· Aside from delivering pizza to Mt. Kilimanjaro, how else could Pizza Hut have celebrated the launch of its Tanzania branch?
· How do you think grand celebrations of important milestones help Pizza Hut?
· How can companies become popular and successful? Explain your answer.
· What hinders companies from being successful?