Famous Pirate Becomes Manager of a Cake Shop

February 10, 2012

Unlocking Word Meanings
Read the following words/expressions found in today’s article.

1. don (v.) [don] – to put on or wear a clothing
Example: The model donned a dress with lots of laces and ribbons.

2. disguise (n.) [dis-gahyz] – clothes or accessories worn to hide one’s true identity
Example:   Witnesses could not identify the bank robber because he wore a disguise during the crime.

3. fluent (adj.) [floo-uhnt] – to write or speak a language with ease
Example: She continues to study English to become fluent in the language.

4. liquor (n.) [lik-er] – an alcoholic drink
Example: The bar serves the best liquor in town.

5. look-alike (n.) [look-uh-lahyk] – one that has very similar appearance with another person
ExampleLook-alikes are often hired in movies to do stunts for actors.

Read the text below.

In Tokyo’s Nakano-ku, Captain Jack Sparrow can be spotted recommending specials to customers at a cake shop named Cake and Café Bar Pirates of Ryouma.

Of course, he is not the real captain, but donning a scruffy beard and a pirate costume, manager Koenji Jack Sparrow (the name he calls himself) really resembles the celebrity pirate from the Hollywood movie Pirates of the Caribbean. Behind the disguise is actually a friendly man who is fluent in speaking Japanese.

The idea of Jack Sparrow selling cake may be unusual, but what is even more surprising is that the shop he works in is dominated by the color pink. The shop’s designer somehow managed to mix elegant princess-style decorations with pirate imagery. Lively and colorful paintings on the walls of the seating area also add to the cheerful ambiance of the place.

While mainly a cake shop, the cafe offers a complete menu with liquors and light dishes. They also serve dine-in and take-out orders.

Those who want to see Captain Sparrow’s look-alike can easily visit him. He is present in his shop almost every day, from opening till closing, although he can sometimes be found outside entertaining people in the neighborhood.

Viewpoint Discussion
Enjoy a discussion with your tutor. 

Discussion A

·         Do you think copying a celebrity is an effective way of promoting a shop? Why or why not?
·         Can you think of a creative way to promote a coffee shop or restaurant?

Discussion B

·         If you are to own a shop in the future, what would be the theme of your shop?
·         Are there any other shops in your country with unique designs? What makes their designs different?


February 10, 2012